CONNECT DISCONNECT by AARON PALILEO
“CONNECT / DISCONNECT: How to be a Creative and Innovative Opportunity Seeker” presents effective tools and techniques to generate new opportunities for businesses and organizations. The book discusses the mindsets and habits entrepreneurs and management practitioners need to become creative and innovative.
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The book breaks down the two major components of powerful opportunities and lays down the skills and techniques to succeed in them. The first component is to find the Inspiration, an Innovation Objective that will move the innovator throughout the process. Here, Connect techniques are essential, wherein the innovator finds new insights on markets and people. Once the Innovation Objectives are identified, the process moves to the second component of an opportunity – the big idea that addresses the objective. To this end, the book presents the Disconnect techniques of Ideation, detailing the various tools and ways one can generate creative ideas.
The book discusses all these while seamlessly interweaving academic theory, scientific principles and management practice. Aaron A. Palileo combined his own experience as a management educator, consultant and practitioner with informative interviews of international and Philippine psychologists, neuroscientists, academes, creative practitioners, corporate innovators and entrepreneurs.
Aaron “A” Palileo is the co-founder of Bootleg Innovation Design, a consumer insighting and creative strategizing consulting firm that helps organizations innovate. He is an Associate Guru at the ACE Center for Entrepreneurship and a teacher at the Ateneo Graduate School of Business and Ateneo De Manila University’s John Gokongwei School of Management. As a management educator and consultant, he has worked with various organizations – FMCGs, service oriented entities, non-profits, B2Bs, SMEs, publicly traded firms, local and multinational entities. He continues to conduct interviews of creative practitioners and extensive research on whole brain management, creativity and innovation.
Aaron is also an experienced marketer, having brand-managed Clipper Super Lighters, Pez Candies, Gingerbon Candy, Chupa Chups Lollipops, Smint Mint and other multinational brands. He is also a photographer who has exhibited his works in some of the country’s top art galleries. He earned his MBA from the Asian Institute of Management, with a double major in Marketing & Entrepreneurship and studied AB Interdisciplinary Studies (Minor in Business & Communications) at Ateneo De Manila University. Feel free to contact him at firstname.lastname@example.org.